Look at the page’s content and ask what’s most likely to appeal to your target audience. This means you must ensure your title conveys as much value as possible. Your subtitle, like your page header, is a tool for convincing your audience that they’re reading something interesting, valuable, and essential. However, ensure that you don’t simply stuff your subtitle full of keywords, as this could harm your search presence. This can be an excellent opportunity to leverage some of the keywords you want your post to rank for. Just like your page header or meta description, your subtitle should attract audience attention and provide insights into what your content is about. This is particularly true if you allow some of your subtitles to appear in the search results. One of the most significant benefits of adding subtitles to WordPress posts is they can help with your search engine optimisation strategies. You can test what your subtitles will look like with most WordPress plugins. It should naturally draw your customer’s eye down the page by creating a sense of “visual hierarchy”. Make sure the subtitle stands out and fits in well with the rest of the page structure. Essentially, it’s the second thing you want your readers to view before they scroll down to consume your content. Your subtitle should be smaller than your header on the WordPress page, but it must also be large enough to grab the audience’s attention. ![]() If your subtitle looks like an introductory paragraph, it’s time to go back to the drawing board. You could consider asking a question in your subtitle to build curiosity or use a statistic or statement to draw attention to one of the main value points in the page. The idea is to generate interest among your target audience so they’re convinced to keep reading. It’s an introduction to your article or page, but it shouldn’t give all of the information away. Here are some quick tips to get you on the right track.Ī subtitle should rarely be more than one sentence long. The key to success with WordPress subtitles is balancing good user experience with exceptional writing techniques. These are managed by “Heading tags” within the WordPress editor. Headings are the various smaller titles dotted throughout your WordPress blog or article posts, intended to help customers scan through the content. Notably, subtitles aren’t the same as “headings” in WordPress. They can also be a valuable tool for informing search engines about your post’s content. They’re designed to give your customers additional information about your post. Subtitles are essentially extra context for your WordPress posts. Enter your subtitle into the “Secondary title” content box.Open the post or page you want to edit.Make your subtitles searchable: In the “Misc settings” box for Secondary Title, you can decide whether the secondary title appears in the search results.Choose categories: Decide which types of posts you want subtitles to show for, such as blog posts, tutorials, or all WordPress posts.Set display rules: These rules will allow you to determine whether your subtitles display only when in the primary blog roll or display them for all posts.When installing your subtitle plugin, remember to: You can adjust the display in the HTML offered by the app. The default format will place the title underneath your post title, separated by a colon. After this, you’ll be able to change the appearance of your subtitle. You can choose whether to display subtitles automatically or manually here. Upon installation, go into your WordPress settings, then “Secondary Title” to the plugin settings screen. To start adding subtitles to your content, visit the WordPress plugin section, search for an app like “Secondary Title”, then hit install. This lightweight plugin allows users to add alternative titles to posts, custom post types, and pages. Various plugins are available for this purpose, but one of the most popular is “ Secondary Title “. However, the easiest option for most users is to use a plugin simply. ![]() There are manual ways to add subtitles to WordPress posts using HTML. Here’s everything you need to know about WordPress subtitle best practices. Adding subtitles or secondary titles to a WordPress post allows you to display more crucial “keywords” for search engine optimisation too. Subtitles can help to provide extra context to a post, ensuring users can make intelligent decisions about which posts or articles to read. While your content needs to be rich and engaging, it must also be formatted to allow for the best possible “user experience”. Designing the ultimate website page, whether a blog, article or a product description, isn’t just about providing people with the correct information.
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