![]() When making an investment decision please review any applicable disclosures as they represent pre-existing financial interests held by those principals of Republic Deal Room Advisor LLC. In addition to the carried interest Republic Deal Room Advisor LLC is entitled to for the syndicated investments it organizes, certain principals of Republic Deal Room Advisor LLC may have a personal interests in these investments, as disclosed below. As a part of this strategic acquisition, the Company has gained new users in the US, playing to its global strategy. The Company also recently announced the acquisition of Fish Rules, broadening its offering to include helping users navigate complex fishing regulations. As a part of this partnership, Aspira has invested $1M in Fishbrain. Towards its international expansion strategy, Fishbrain will leverage this partnership to get Aspira's help to promote the Company to new users. The Company is strategically considering various other partnership opportunities that align with their growth vision, beyond mere brand partnerships.įor instance, the Company recently announced an industry-disrupting partnership with Aspira, one of the leading providers of fishing licenses in the US and Canada that sell over 40 million licenses in North America every year. Having established itself as a dominant player in the industry, Fishbrain enjoys the partnerships and revenues from its 500+ brand partners. With a team of ~200 passionate members, Fishbrain is hoping to grow in various ways in 2022 and beyond. The Company is also exploring in-app ads as an additional revenue stream. In the past years, social media and eCommerce segments have become the growth engines of the fishing equipment market, especially as COVID-19 and demographic changes are accelerating the transition to online purchase, leaving Fishbrain well positioned for growth. The data gathered from its users also helps Fishbrain facilitates its marketplace, taking a 15% commission on GMV for facilitating the sale of fishing gear on the platform by merchants and retailers, powered by AI/personalization. With data gathered from its 14M users, the Company continues to recommend free fishing insights and invites users to upgrade to one of three different subscription options, ranging from monthly to annual offerings at price points of approximately £8 per month to £75 per year. That data can then be analysed and generates insights as well as recommendations to "Pro" users, so they can catch more and bigger fish. The social media component of the platform, which is free, generates data by users logging catches and interacting with each other. Fishbrain's monetization strategy is built on both freemium subscriptions and marketplace sales.
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